CCPA & CPRA

The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives California residents rights over their personal information: to know what is collected, to delete it, to correct it, and to opt out of the sale or sharing of it — without being discriminated against for exercising those rights.

Most of these resolve cleanly for Accelerate because of how little it collects and what it never does with it.

Why Accelerate aligns well#

  • No personal information by default. Accelerate collects anonymous, behavioural analytics keyed to a pseudonymous localStorage UUID — not a name, email, or phone number. The only field that can contain a direct identifier is an explicit Broadcast opt-in the visitor chooses. See Data Privacy → What data is collected.
  • No sale or sharing of data. Accelerate does not sell personal information, and does not share it for cross-context behavioural advertising. Data is processed solely to provide the analytics service to you, the site owner. There is no "Do Not Sell or Share My Personal Information" obligation arising from Accelerate's own processing.
  • No cross-site tracking. Because there are no cookies and no third-party tracking identifiers, Accelerate does not build cross-context profiles.

Handling consumer requests#

You are the business (controller) for your site; Human Made acts as your service provider (processor). Because analytics are keyed to a UUID stored only in the visitor's own browser, re-identifying a specific person from the analytics database is generally not possible without access to their device.

  • Right to know / delete. A visitor can supply their accelerate.uuid value (from their browser's localStorage); Human Made will purge all associated records. See Data Privacy → Data subject rights.
  • Broadcast opt-outs. Visitors who opted in to Broadcast notifications can unsubscribe at any time, removing their contact details from the active record.

Note#

This page is general information, not legal advice. Your specific obligations under CCPA/CPRA depend on your business and how you configure Accelerate (for example, whether you enable Broadcast opt-in). The complete data reference is in Data Privacy.