Audiences

Audiences define the visitor groups Accelerate can analyze and target. They are used by personalization, reporting, and AI-assisted workflows.

Audience types#

• Geographic targeting.
• Behavioral segmentation.
• UTM parameter-based audiences.
• Device and browser context.
• Custom audience rules.

Good audience design#

Keep audiences meaningful and measurable. A useful audience describes a group you would actually treat differently, such as visitors from a campaign, returning readers, or users from a priority region.