Audiences

Audiences define the visitor groups Accelerate can analyze and target. Build one once, and it works everywhere — personalization, reporting, and AI-assisted workflows all use the same audiences.

Creating an audience is a point-and-click exercise in the audience builder: pick a field, pick a condition, done. No code, no query language.

What you can build audiences from#

• Geography. Target visitors by country.
• Campaigns. Match on UTM parameters — source, medium, campaign, term, and content — for both the visitor's first visit and their current one.
• Referrer. Segment by where visitors came from, using the first or current referrer.
• Behavior. Use session count and page view count to separate new visitors from loyal readers.
• Device and browser. Match on device model, platform, browser, and locale.
• Time. Target by hour of day, day of week, or month of year — useful for office-hours messaging or seasonal campaigns.
• Logged-in status. Treat authenticated users differently from anonymous visitors.
• Custom fields. Developers can register any attribute you can describe — subscription status, membership tier, anything. See Personalization for Logged-in Users.

Good audience design#

Keep audiences meaningful and measurable. A useful audience describes a group you would actually treat differently — visitors from a specific campaign, returning readers, or users from a priority region.

Start with one or two audiences that map to a real difference in intent. It's much easier to add segments later than to untangle a dozen overlapping ones.