Personalization

Personalization delivers the right content automatically by targeting users based on geography, UTM parameters, behavior, device context, or authenticated-user attributes.

Personalization options#

• Geographic targeting.
• UTM parameter-based content.
• Behavioral targeting.
• User role-based personalization.

How to keep it manageable#

Start with high-intent audiences and content changes that have a clear success metric. Avoid creating many overlapping rules before you know which audiences are large enough to measure.