Personalization

Personalization shows the right content to the right visitor, automatically. Pick an audience, create a content variant for it in the block editor, and Accelerate serves it to matching visitors — and measures whether it actually performs better.

If you can build an audience, you can personalize. There's no code involved.

What you can personalize on#

  • Geography. Show region-specific offers, events, or messaging.
  • Campaigns. Match the landing experience to the UTM-tagged ad or email that brought the visitor in.
  • Behavior. Treat first-time visitors differently from returning readers.
  • Device and context. Adapt content by device, browser, or time of day.
  • Logged-in users. Target authenticated visitors — and with a small developer step, any user attribute like membership tier or subscription status. See Personalization for Logged-in Users.

One visitor, one decision

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A visitor lands at the top. At the 'Audience match?' diamond the system runs its rules in order and branches: a returning reader gets variant A, someone from a paid campaign gets variant B, and everyone else ('no match') gets the default. This runs for every visitor, in milliseconds.

How to keep it manageable#

Start with one high-intent audience and a content change that has a clear success metric — a campaign-matched headline, a returning-visitor CTA. Because every personalized block is measured like an experiment, you'll see quickly whether the variant earns its keep.

Avoid creating many overlapping rules before you know which audiences are large enough to measure. One well-chosen personalization that demonstrably converts is worth more than ten you can't evaluate.