Synced Patterns and Global Blocks

Reusable blocks are where your most important calls to action usually live — newsletter signups, promo banners, signup CTAs. Accelerate measures every synced pattern and Global Block automatically, so you can see which shared campaign areas are actually doing their job. No setup required: if the block is on the page, it's being measured.

The three metrics#

Blockviews count how many times a block was actually seen — a blockview is recorded when the block scrolls into the visitor's viewport, not just when the page loads. This means you're measuring real exposure, including for blocks far down the page.

Engagement counts meaningful interactions: a click on any link or button, or a form submission inside the block.

Conversion rate is the share of unique visitors who saw the block and acted on it. It's counted per visitor, not per event — unique conversions divided by unique blockviews — so a single person engaging twice still counts once.

What counts as a blockview

Phase 2 of 3: Scrolls into view
The frame is the visitor's screen. Your block starts below the fold, so it isn't counted yet. When the page scrolls and the block actually enters the screen, that's one blockview: real exposure, not just a page load. A click or form submit inside it is an engagement, and conversion rate is engagements divided by blockviews.

Why this matters#

Page-level analytics tell you a page performed; block-level analytics tell you why. When the same CTA block appears across fifty posts, Accelerate shows you its true conversion rate across all of them — and that makes it an ideal candidate for an A/B test. Improve one shared block, and the lift applies everywhere it's used.