The All-in-One Growth Engine for WordPress.
Accelerate is a WordPress plugin from Human Made that puts A/B testing, personalization, content promotion and analytics inside the block editor. Test any block, target any audience, read the results in wp-admin.
Free up to 1 million tracked page views a month. Built by Human Made, enterprise WordPress since 2010.
Works on any WordPress host, including:
Know which version actually wins.
Spin up a test on any block, headline, or layout: no code, no external tool. Accelerate splits the traffic, watches the conversions roll in, and calls the winner for you with Bayesian statistics. The results live right where you build.
- Duplicate any block to create a variant, edited visually
- Probability-to-win you can read at any moment
- Ship the winner in one click, or auto-declare it
Four ways to grow, one plugin.
Test, target, promote, and measure, without stitching together four tools or leaving WordPress.
Build, test, and ship in one place.
Every capability shares the same surface: the block editor. No copy-pasted snippets, no second login, no context switch between building a page and measuring it.
Test anything, ship the winner.
Run controlled experiments on any block or page and roll out the version that converts.
The right content, automatically.
Target by geo, UTM, and behavior to show each visitor the most relevant message.
Promote without a developer.
Rotate banners and promotions through your templates. Marketers ship campaigns on their own.
Query it from any AI tool.
Realtime deltas, top content, and engaged time, plus an MCP server to query your analytics from Claude, ChatGPT, or any AI tool.
Speak to every visitor differently.
Show the right message to the right person automatically, segmented by location, referral source, and on-site behavior, all configured inside the block editor with no code.
- Target by geo, UTM campaign, device, and returning-visitor status
- Personalize any block: banners, offers, whole sections
Ship a campaign without a deploy.
Schedule and rotate promotional content through the templates you already use. Marketers launch, swap, and retire banners on their own timeline. The dev team stays out of the loop.
- Slot promotions into existing template regions
- Schedule start and end dates, then forget about it
Why native beats bolted-on CRO.
Every other stack bolts onto WordPress from the outside. Accelerate runs inside it, so there is less to wire up, and less to go wrong.
| Accelerate | External CRO tools (VWO, Optimizely) | |
|---|---|---|
| Where you edit | The WordPress block editor | A separate SaaS editor |
| Script on your pages | Accelerate's own, served from your site | The vendor's snippet |
| How variants render | Server-side, in the page | Client-side, swapped in after load |
| Winner into live content | One click in the editor | Rebuilt by hand in WordPress |
Common questions
Short answers to the questions people ask before installing.
- Will this slow down my site?
- No. Accelerate is designed to be lightweight and leverages efficient front‑end delivery with caching best practices.
- Is it compatible with my theme or page builder?
- Accelerate is native to the WordPress block editor (Gutenberg) and works seamlessly with any modern theme that follows WordPress standards. While it's not designed to directly manipulate widgets inside page builders like Elementor or Divi, you can easily use it with them by adding a WordPress block inside a page builder layout and then creating your test or personalization within that block.
- What kind of support is included with the free version?
- You get access to community forum support. Email support is available on paid plans.
- Where is my testing and analytics data stored? Is it GDPR compliant?
- To ensure maximum performance and avoid slowing down your site's database, all experiment and analytics data is processed and stored on our secure cloud infrastructure. For our Enterprise customers, we offer per-customer data isolation and encryption to meet stringent compliance needs like GDPR.
- Is this a tool for developers or marketers?
- Both. The no-code, block-editor-native interface empowers marketers and content creators to launch their own optimizations without needing a developer. For developers, we provide a lightweight, performant tool that respects WordPress standards and minimizes bloat, with an enterprise-grade architecture available for more complex needs.
Know what works.
Add Accelerate to WordPress and run your first test today: free up to a million page views a month.
Free up to 1 million tracked page views a month. No credit card.
Built by WordPress Experts
Created by Human Made
Since 2010, Human Made has been one of the world's leading enterprise WordPress agencies, powering platforms for Google, TechCrunch, Harvard, and Siemens. Accelerate is built for marketers and site owners who work in WordPress, with that same expertise behind it.
