Personalize any block in WordPress. No code.
Show the right message to each visitor (by location, behavior, or referral source) inside the block editor. No page builder, no external tool, no developer.
- Target audiences by location, behavior, device, or UTM
- Build variants visually with native WordPress blocks
Free up to 1 million tracked page views a month. No credit card.
Works on any WordPress host, including:
From audience to personalized page in three steps.
No external tool, no tracking scripts to install. If you can edit a page, you can personalize it.
Audience size
1,204 uniques in the last 7 days
Define an audience
Set targeting rules visually: location, behavior, device, or UTM campaign. Create as many segments as you need, from broad regions to specific traffic sources.
| Variant Name | Coverage | Conversion Rate | Improvement | + Add audience | |
|---|---|---|---|---|---|
EDITING  | Everyone else | Fallback | 3.10% | ||
 | Returning visitors | 41% | 4.60% | 48.4% | |
 | United States | 26% | 3.90% | 25.8% |
Create the personalized variant
Convert any global block to personalized content, then build a variant for each audience, edited visually in the block editor, just like any other block.
Publish
Each visitor sees the variant that matches them, consistently across sessions, and your full-page cache keeps working untouched.
Show the right message to every audience.
Target visitors by geography, device, referral source, or the campaign they arrived from. Match a paid-search headline to its ad, greet US and EU shoppers with the right shipping notice, or promote a local event only to the cities that can attend.
- Location targeting down to country, region, or city
- Behavioral, device, and UTM-campaign targeting
Audience 01
Homeowners
Coverage
Conv.
5.2%
Audience 02
Installers
Coverage
Conv.
3.8%
Audience 03
Solar farms
Coverage
Conv.
—
utm_campaign = spring-sale
Coverage
Conv. rate
5.2%
Edit variants like any other block.
Convert any global block to personalized content and build a variant per audience, edited visually, right where you already work. No shortcodes, no page builder, no code to maintain.
- Works with any WordPress block, theme, or layout
- Preview each audience's variant before publishing
Stay fast, even with full-page caching.
Every visitor receives the same cached page, and the right variant is selected in the browser, so personalization works with host-level caches and plugins like WP Rocket without denting your cache hit rate. The same visitor sees the same experience across every session, with a fallback that always shows something relevant.
- Cache-safe delivery: keeps your full-page cache intact
- Steady audiences and a built-in fallback for everyone else
- Cached HTMLedge cache38ms
- Pick variantin the browser4ms
- Personalizedpaint12ms
Everything in Personalization.
Audience segments
Target by location, device, behavior, or referral source, so each visitor gets the message that fits.
UTM campaign targeting
Match the on-page message to the campaign visitors arrived from, so ad spend lands on one story.
Native block variants
Convert any global block to personalized content, edited visually, so marketers ship variants without code.
Cache-safe delivery
Works with full-page caching at no hit to your cache rate, so personalization never costs you speed.
Fallback content
Everyone outside a segment sees a relevant default, so no visitor ever lands on an empty block.
Coverage & performance
Track each variant's reach and conversions, so you can tell which audiences are worth the effort.
Frequently Asked Questions
Everything you need to know about personalization in WordPress
One toolkit, not four plugins.
All featuresTest variations, ship the winner.
Rotate campaigns, no deploy.
First-party traffic, native to WP.
Ask your data in plain English.
›Why did signups rise?
Returning visitors converted 27% better last week.
Start personalizing today.
Add Accelerate to WordPress and deliver your first personalized experience in minutes: free, no credit card, no external tools.
Free up to 1 million tracked page views a month.