Analytics

Accelerate analytics is the foundation everything else builds on. It tracks the performance signals behind dashboards, A/B testing, personalization, Broadcast, synced patterns, and AI insights — automatically, from the moment you connect your site.

What analytics powers#

  • Content rankings and trends.
  • Experiment conversion measurement.
  • Audience and personalization performance.
  • Broadcast exposure and engagement.
  • AI questions about traffic, engagement, attribution, and next actions.

Where the numbers come from

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Follow one page view down the chain. It turns into a tracked event (only if the visitor consented), lands in ClickHouse (a database built to count fast), gets added up into totals, and comes out in two places: your dashboard and the AI tools' API. Every number you see started as an event at the top.

The analytics dashboard#

The dashboard puts your headline metrics, traffic chart, and breakdown tiles on one screen, built around a single period selector. It's designed to answer "how are we doing?" at a glance — while a separate Content Explorer page holds the full, sortable content data table for when you want to dig in.

  • Period selector. Switch between Realtime, Today, Yesterday, and the last 7, 14, 30, or 90 days. The selector stays pinned to the top as you scroll.
  • Headline metrics. Visitors, page views, pages per visit, and bounce rate sit on a single row above the chart, each compared against the previous period. "Today" is compared against the same elapsed hours of yesterday, not the full day, so early-in-the-day figures read fairly.
  • Realtime. In Realtime, the chart, metrics, and lists refresh every 15 seconds — useful when a campaign just went live or something is spiking.
  • Content Explorer. The content data table is its own top-level page, separate from the at-a-glance dashboard, so watching the site and digging into it no longer share a screen.
  • Display mode. A fullscreen toggle hides the WordPress admin chrome, so the dashboard looks great on a wall display or office screen. You can also let the dashboard take over the main WordPress admin home screen — and the Analytics page stays available either way.

Breakdowns#

Below the chart, breakdown panels show where your traffic comes from and what it does: top content, URLs, campaigns, referrers, engaged time by page, countries on a world map, browsers, operating systems, and the terms visitors search for on your site. Each panel is a starting point for a question — and most questions are one click away from an answer.

Click any entry in a breakdown — a country on the map, a browser, a referrer — and the whole dashboard filters to it. Selecting another value replaces the current filter.

Time that actually counts

Phase 3 of 4: Scrolling
The bar is the whole visit. The bright stretches are when the visitor is really there: reading, scrolling, clicking. The dim stretches are idle time or a backgrounded tab. Engaged time only ticks up during the bright parts, so a tab left open overnight adds nothing, while elapsed time keeps running regardless.

Campaign tracking#

Traffic tagged with UTM parameters is grouped into a Top Campaigns view, with breakdowns by source, medium, and campaign. Just tag your links with standard utm_* parameters and Accelerate attributes each visit to the matching campaign — no setup needed on the Accelerate side.

Outbound click tracking#

Outbound click tracking records the external links visitors click, so you can see where they go after your content. It is opt-in: enable it from Accelerate → Settings.

  • Only the destination host is recorded — never full URLs or any personal data.
  • Turning it off stops collection but keeps historical data, which reappears if you re-enable it.

Weekly email report#

Prefer the highlights delivered to you? Enable the Weekly Email Report in Accelerate → Settings to get a performance summary in your inbox each week.

Reading early data#

Analytics needs enough real visits to be useful. Treat the first few days as a warm-up period, especially on new, low-traffic, staging, or development sites. Once traffic flows, the picture sharpens quickly.