Execution Abilities

Creates a new A/B test with variants, goal, targeting, and traffic configuration, then starts it: the test runs and begins allocating traffic immediately, with no editor step required.

Creates a new audience segment from supported fields and rule groups.

Creates a personalization rule that maps an audience to a content variation, and activates it immediately.

Adds content to a Broadcast rotation for internal promotion or campaign distribution. Changes what live visitors see, so agents should confirm before use.

Updates an existing audience segment while preserving its identity and references.

Sets or changes the conversion goal used to measure a block or campaign.

Adjusts the percentage of eligible traffic assigned to an experiment or personalized experience.

Adds a new variant to an existing test or personalization rule.

Updates variant content, label, or configuration.

Removes a variant from a test or personalization rule. Agents should ask for explicit confirmation before use.

Pauses, resumes, stops, or calls a winner for an experiment, including one that has already completed (idempotent). Declaring a winner serves the winning content to all traffic, so treat winner calls as high-impact changes.