Analytics and AI insights, native to WordPress.

AI Insights lets you ask your WordPress analytics anything in plain English, from Claude Code, Cursor or any agent, and act on the answer. First-party data, 41 abilities over MCP, nothing leaves your site.

  • Real, first-party analytics with no third-party tracker
  • Ask in plain English and get actionable recommendations

AI Insights is an experimental preview on the Premium plan. Analytics is free up to 1 million tracked page views a month.

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Works on any WordPress host, including:

WordPress VIPPantheonKinstaAltis Cloud

See your real traffic, first-party and native.

Analytics live inside WordPress, collected first-party: no external dashboard to log into, and no third-party script on your pages. And it measures engaged time, so you can tell the content people read from the content they bounce off.

  • First-party data: no third-party tracker on your pages
  • Engaged time and real attention you can trust
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Ask your analytics anything.

No query language, no navigating complex reports. Type a question, get an answer in place, and follow up to dig deeper. AI Insights remembers context within a session. It's an experimental preview, and it reads only the data already in your dashboard.

  • "Which pages have the highest bounce rate?"
  • "Why did traffic drop last Tuesday?"
  • "Which posts actually hold attention?"

Get recommendations you can act on.

AI Insights surfaces patterns, correlations, and anomalies in your data, then tells you what to do about them: which page to optimize, what to test next, where attention is leaking. The answer comes with the reasoning, so you can decide for yourself.

  • Pattern and anomaly detection across your data
  • Actionable next steps, ready to run
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Hand the work to an agent.

Asking is half the story. Accelerate exposes 41 abilities over MCP, so agents like Claude Code and Claude Desktop can query your data, create A/B tests, and build audiences, always with your explicit confirmation before anything ships to visitors. The Accelerate AI Toolkit packages those abilities into twelve marketer-focused workflows.

  • 41 abilities over MCP, with confirmation before any write
  • Works alongside AI Insights: same data, different surface

Everything in Analytics & AI Insights.

First-party analytics

Pageviews, conversions, and traffic collected first-party: no third-party tracker.

Engaged time

See which content holds attention, page by page.

Natural-language queries

Ask your dashboard in plain English and read the answer in place.

Anomaly investigation

Surface patterns and explain anomalies with context-aware analysis.

AI Toolkit workflows

Twelve marketer-focused workflows, from review to optimize to test.

MCP agent access

41 abilities agents can call, with your confirmation before any write.

Common questions

Short answers to the questions people ask about AI Insights in WordPress.

Does my analytics data leave my site?
No. The toolkit talks to your WordPress site directly through an Application Password. Your analytics data stays in your WordPress database and Accelerate's ClickHouse backend. Claude Code processes your questions through the Anthropic API; it does not send your events anywhere else, and it does not retain them.
Do I need to be a developer to use it?
No. If you can paste three commands into a terminal once to install, you can use the toolkit. From there, everything is natural language. The toolkit is built for marketers, not developers.
Does it work with Cursor, Gemini, or other agents?
Claude Code is the supported, actively-used way to run the toolkit today. Codex, Cursor, Gemini, GitHub Copilot, and Hermes are also included and in testing: built to each assistant's current standard, but not fully verified yet, so try them and tell us what breaks. The skills live in a shared, vendor-agnostic directory, so each new agent is incremental work rather than a rewrite.
Is it free?
The toolkit itself is free and open source. You will need an Accelerate license to use the Abilities API (the free plan covers 1M pageviews a month) and a Claude Code or Codex subscription to run the agent.
I already use Claude Desktop with MCP. Does this change anything?
No. Direct MCP access is unchanged; the Abilities API still exposes every ability over MCP. The toolkit is a higher-level layer that adds workflows, a router that picks the right workflow for your question, and safer write operations on top.
What happens if I uninstall it?
Nothing to your site. The toolkit is a Claude Code plugin, not a WordPress plugin. Uninstalling removes the skills and commands from your agent; your Accelerate data, experiments, and configuration stay exactly as they are.

Try AI Insights.

Download Accelerate to put first-party analytics in WordPress, and help shape the experimental AI Insights preview.