WordPress analytics, first-party and inside wp-admin
WordPress analytics that live in wp-admin and belong to you: visitors, page views, engaged time and the breakdowns that explain them. The script is served from your own site, so there is no Google tag and no third-party tracker. The same numbers run every A/B test and every audience in Accelerate.
- First-party data: no third-party tracker on your pages
- Engaged time and conversions, beyond raw page views
Free up to 1 million tracked page views a month. First-party and native to WordPress: your data stays yours, never sold.
Works on any WordPress host, including:
What you see: visitors, views, engaged time, sources and devices
Visitors, page views, engaged time, and the breakdowns behind them, live in wp-admin. No external dashboard to log into, and no third-party script on your pages.
Which pages and posts actually do the work
Rank every page by what it actually does, then break traffic down: top content, referrers, devices, country, campaign, search terms, and outbound clicks. The Content Explorer puts your best-performing content first, by performance, not recency.
- Eight breakdowns: content, referrers, tech, geo, UTM, search, outbound
- Content Explorer ranks pages by what they earn
Real-time visitors, and where they came from
See who's on your site right now and where they came from. Realtime, today, or the last ninety days: the same dashboard, one click between them. No delay, no sampling, no waiting for a daily export.
- Realtime visitor counts and live traffic
- Periods from realtime to ninety days
Block-level analytics, not only page-level
Accelerate measures performance at the block level, not just the page. See an individual block's views, conversions, and the goals it drives, right where you edit it, so you can tell what's busy from what's actually working.
- Block-level views, conversions, and goal completions
- Insights shown on the block itself, in the editor
One dataset for analytics, A/B testing and personalization
Most analytics stop at a report. Accelerate's measure every A/B test, audience and broadcast with the same engine, so your best content flows straight into the next test, and the result is measured the moment it ships. Agents read the same numbers through AI Insights.
- One engine behind testing, personalization, and broadcast
- Surface a winner, then promote or test it in a click
Everything in Analytics.
First-party analytics
Views, visitors, and conversions collected through your own site, so your numbers stay complete and yours.
Engaged time
Measure the attention each page earns, so you can tell genuine reading from a quick bounce.
Realtime
See who's on your site right now, so you can watch a launch or campaign land as it happens.
Eight breakdowns
Content, referrers, tech, country, campaign, search, and outbound clicks, so you find where growth comes from.
Content Explorer
Your pages ranked by performance, so your best content is obvious and easy to double down on.
Conversions & goals
Set goals on any page or block, so you measure what drives action, not just what is busy.
Built for scale
ClickHouse-backed and fast at any size, free up to a million page views a month, so analytics never lags.
Powers the loop
The same data measures every test, audience, and broadcast, so insight flows into your next move.
Your data stays yours
First-party and isolated to your site, nothing sold or shared, so you can trust where the numbers go.
Native or bolted-on
| Accelerate | Google Analytics 4, Plausible | |
|---|---|---|
| Where you read it | wp-admin | An external dashboard |
| Script on your pages | Accelerate's own, served from your site | A third-party script |
Common questions about WordPress analytics
Short answers to the questions people ask about analytics in WordPress.
- How is this different from Google Analytics or Plausible?
- It's native to WordPress: it lives in wp-admin with no external dashboard to log into and no third-party script on your pages. It measures engaged time, so you can tell what people actually read from what they bounce off. And the same data drives A/B testing, personalization, and broadcasts, so your analytics feed straight into the next optimization.
- Is Accelerate Analytics privacy-friendly?
- Yes. Analytics are first-party, collected through your own WordPress site, with no third-party advertising pixel or tracker loaded on your pages. Your data is never sold or shared, and Enterprise plans add per-customer data isolation and encryption for compliance needs like GDPR.
- What is "engaged time"?
- Engaged time measures the attention a visitor gives a page (active reading and interaction time) rather than counting a single page view. It lets you separate content that holds people from content they bounce off.
- Can I see my traffic in real time?
- Yes. A realtime period shows who's on your site right now and where they came from, alongside today, 7-, 30-, and 90-day windows: the same dashboard, one click between them, with no sampling.
- Where is my analytics data stored?
- For performance, analytics are processed and stored on Accelerate's secure cloud infrastructure rather than your site's database, so collection stays lightweight. Enterprise customers can have per-customer data isolation and encryption to meet stricter compliance requirements.
- Is there a free tier?
- Yes, analytics are free up to one million tracked page views a month, with no third-party tag required.
One toolkit, not four plugins.
All featuresTest variations, ship the winner.
The right message for each visitor.
Returning
Rotate campaigns, no deploy.
Ask your data in plain English.
›Why did signups rise?
Returning visitors converted 27% better last week.
Put real analytics in WordPress.
Download Accelerate for first-party analytics that live in WordPress, and feed every test, audience, and campaign.