WordPress Personalization
Right Message. Right Visitor.
Deliver personalized content based on who your visitors are. Target by location, behavior, or referral source, and serve the right message to each audience. Built for the block editor: no page builder, no external tool, no code.
Audience-based targeting
Location, behavior, device, and more
Visual editor
No code, works in block editor
Performance tracking
Measure each variant's impact
Fallback content
Always show something relevant
Works on any WordPress host, including:
How it works
Personalization Built for Content Teams
Create personalized experiences without developers. Define audiences, create variants, and let WordPress handle the rest.
Define Your Audiences
Target visitors by geography, device type, referral source, time of day, or custom criteria. Create as many audience segments as you need, from broad geographic regions to highly specific user behaviors.
- Location-based targeting (country, region, city)
- Behavioral targeting (referral source, page visits)
- Device and browser detection
Create Content Variants
Convert any Global Block to Personalized Content. Create variants for each audience and customize them visually in the block editor. No code, no complexity: just editing blocks like you normally would.
- Works with any WordPress block
- Visual editor, no coding required
- Preview variants for each audience before publishing
Track Performance
Set conversion goals for each variant and measure performance. See coverage percentages to understand what portion of your traffic experiences personalized content. Audiences are steady, too: the same visitor sees the same experience across every session.
- Track impressions, clicks, and form submissions
- View coverage percentages for each audience
- Compare variant performance in real-time
Where it earns its keep
Three ways teams personalize with Accelerate
E-commerce stores
Show region-specific shipping notices, currency callouts, and seasonal promotions by country. A store serving the US and EU can run one product page with the right details for each market.
Lead generation
Match the landing message to the campaign. Visitors arriving from a paid search ad, a partner newsletter, or LinkedIn each see a headline and CTA that continues the message they clicked, driven by UTM targeting.
Publishers
Greet first-time visitors with an introduction and returning readers with the latest series. Promote local events to the cities that can attend them instead of cluttering every reader's page.
Frequently Asked Questions
Everything you need to know
Works better together
Accelerate is one toolkit, not four plugins
Start personalizing today
Join WordPress teams using Accelerate to deliver personalized experiences that convert.
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