WordPress Personalization
Right Message. Right Visitor.
Deliver personalized content experiences based on who your visitors are. Target by location, behavior, referral source—automatically serve the right message to the right audience.
Audience-based targeting
Location, behavior, device, and more
Visual editor
No code, works in block editor
Performance tracking
Measure each variant's impact
Fallback content
Always show something relevant
Works on any WordPress host, including:
How it works
Personalization Built for Content Teams
Create personalized experiences without developers. Define audiences, create variants, and let WordPress handle the rest.
Define Your Audiences
Target visitors by geography, device type, referral source, time of day, or custom criteria. Create as many audience segments as you need—from broad geographic regions to highly specific user behaviors.
- Location-based targeting (country, region, city)
- Behavioral targeting (referral source, page visits)
- Device and browser detection
Create Content Variants
Convert any Global Block to Personalized Content. Create variants for each audience and customize them visually in the block editor. No code, no complexity—just editing blocks like you normally would.
- Works with any WordPress block
- Visual editor—no coding required
- Preview variants for each audience before publishing
Track Performance
Set conversion goals for each variant and measure performance. See coverage percentages to understand what portion of your traffic experiences personalized content. Make data-driven decisions about your personalization strategy.
- Track impressions, clicks, and form submissions
- View coverage percentages for each audience
- Compare variant performance in real-time
Frequently Asked Questions
Everything you need to know
Start personalizing today
Join WordPress teams using Accelerate to deliver personalized experiences that convert.
Need help getting started?