WordPress A/B Testing

WordPress Testing. Winning Results.

Run WordPress split testing experiments directly in the block editor. No external tools, no complex setup. Test headlines, CTAs, layouts—anything—and let real data guide your conversion optimization decisions.

Native block variants

Duplicate any block to test variations

Real-time analytics

Track performance as tests run

Auto-declare winners

Statistical significance built-in

No coding required

Visual editor for all tests

Download AccelerateTry it in sandbox

Works on any WordPress host, including:

WordPress VIPPantheonKinstaAltis Cloud

How WordPress A/B Testing Works

Launch Your First WordPress Split Test in 3 Simple Steps

1. Turn your Block into a Pattern

Turn any block into a Sync Pattern to turn it into a Global Block.

2. Convert to A/B Test

From the Edit Block screen, upgrade the block to A/B Test

3. Create a variant, you're live!

Here you can duplicate the existing design, or start blank. Your test is then live!

WordPress CRO Plugin

WordPress Conversion Optimization Built for Editors, Not Engineers

Create WordPress A/B test experiments in minutes, not hours. Our CRO plugin integrates multivariate testing directly into your block editor workflow.

Native WordPress Block Variants

Duplicate any WordPress block, edit it visually, and Accelerate automatically creates an A/B test. No configuration needed, no code required. WordPress split testing feels like editing.

  • Works with any WordPress block
  • A/B test WordPress headlines, CTAs, images, or entire layouts
  • Automatic traffic splitting and tracking
Block variant editor interface
Real-time analytics dashboard

Real-time results

Watch conversion rates, engagement, and statistical confidence update live as visitors interact with your variants. Know exactly when you have enough data to make a decision.

  • Live conversion tracking
  • Statistical confidence indicators
  • Built-in analytics dashboard

Auto-declare winners

Set confidence thresholds and let Accelerate automatically promote winning variants when they reach statistical significance. No manual monitoring required.

  • Automatic winner detection
  • Configurable confidence thresholds
  • One-click manual override option
Auto-winner declaration interface

Frequently Asked Questions

Everything you need to know about A/B testing in WordPress

Accelerate creates A/B tests by duplicating any WordPress block (like a headline, button, or image) and showing different versions to different visitors. The plugin automatically tracks which variant performs better based on your conversion goals, then helps you choose the winning version based on statistical significance.

Start testing today

Join WordPress teams using Accelerate to optimize their content with data-driven decisions.

Download free pluginTry sandbox
No credit card required
Generous free tier
5-minute setup

Need help getting started?

View documentation →Get community support →