# Accelerate — AI-native analytics & CRO for WordPress

> Accelerate is a WordPress plugin for privacy-first, EU-hosted analytics; Bayesian + multi-armed-bandit A/B testing inside the block editor; personalization; and an Abilities API that lets AI agents run the full optimization loop (create → start → watch → apply the winner) over MCP.

## For AI agents

- Start read-only. Enable the Abilities API in WordPress under Accelerate → Settings, then call `accelerate/get-performance-summary` before anything else.
- Confirm with a human before any write or destructive ability (creating tests, editing audiences, calling winners). The only exception is a block the user has explicitly put on autopilot — that is their standing approval.
- Prefer the curated abilities over raw queries; fall back to `accelerate/query-events` / `accelerate/aggregate` only when no curated ability fits.
- Connect via MCP at `/wp-json/wp-abilities/v1/mcp` (or REST at `/wp-json/wp-abilities/v1/abilities`) using a WordPress application password. See the Quick Start and Permissions pages below.

## Product

- [A/B Testing](https://www.accelerateplugin.com/features/wordpress-ab-testing-plugin/): Bayesian + multi-armed-bandit testing in the block editor.
- [Personalization](https://www.accelerateplugin.com/features/wordpress-personalization-plugin/): Audience segments and targeted content in the editor.
- [Analytics](https://www.accelerateplugin.com/features/wordpress-analytics-plugin/): First-party WordPress analytics.
- [AI Insights](https://www.accelerateplugin.com/features/wordpress-analytics-ai-insights/): Ask analytics questions and hand work to an agent over MCP.
- [Content Promotion](https://www.accelerateplugin.com/features/wordpress-content-promotion-plugin/): Rotate campaigns and CTAs without deploys.
- [Pricing](https://www.accelerateplugin.com/pricing/): Plans and limits.
- [Documentation](https://www.accelerateplugin.com/docs/): Product docs, privacy, and the Abilities API.
- [Blog](https://www.accelerateplugin.com/blog/): Release notes and long-form writing.

## Open source

- [Block Runner](https://www.accelerateplugin.com/block-runner/): Convert generated HTML into valid native WordPress blocks.
- [Wesper](https://www.accelerateplugin.com/wesper/): Read a WordPress site into a portable site.context.json for agents.

## Writing

- [The 5 Levels of Agentic WordPress](https://www.accelerateplugin.com/blog/the-5-levels-of-agentic-wordpress/): Agentic WordPress broken into five accessible levels, from autocomplete to a site that evolves itself.
- [The self-optimising website](https://www.accelerateplugin.com/blog/the-self-optimising-website/): Closing the loop between measurement and content.
- [Accelerate AI Toolkit](https://www.accelerateplugin.com/blog/accelerate-ai-toolkit/): The agent toolkit for Accelerate.

## Start

- [Accelerate Documentation](https://www.accelerateplugin.com/docs): Install Accelerate, configure the core WordPress features, understand privacy controls, and connect developer integrations.

## Getting Started

- [Installation](https://www.accelerateplugin.com/docs/getting-started/installation): Install Accelerate from WordPress.org or Composer, connect your site, and understand the first few days of data collection.

## Features

- [A/B Testing](https://www.accelerateplugin.com/docs/features/ab-testing): Create and measure content experiments from the WordPress block editor.
- [How Testing Works](https://www.accelerateplugin.com/docs/features/how-testing-works): The statistics behind Accelerate's A/B tests — Bayesian results, probability to win, and how the multi-armed bandit allocates traffic.
- [Analytics](https://www.accelerateplugin.com/docs/features/analytics): Understand how Accelerate analytics powers dashboards, insights, and feature measurement.
- [Audiences](https://www.accelerateplugin.com/docs/features/audiences): Create segments for personalization and analysis using geography, behavior, UTM data, and custom rules.
- [Broadcast](https://www.accelerateplugin.com/docs/features/broadcast): Use Broadcasts to rotate internal campaigns and render promotion areas in templates.
- [Personalization](https://www.accelerateplugin.com/docs/features/personalization): Deliver targeted content experiences using audience rules and WordPress context.
- [Synced Patterns and Global Blocks](https://www.accelerateplugin.com/docs/features/synced-patterns): Measure blockviews, engagement, and conversion rate for reusable WordPress content blocks.

## Developers

- [Analytics Integration](https://www.accelerateplugin.com/docs/developers/analytics-integration): Use the client-side analytics API to record events and update endpoint data.
- [Personalization for Logged-in Users](https://www.accelerateplugin.com/docs/developers/personalization-logged-in-users): Extend personalization for authenticated WordPress users with endpoint attributes.

## Accelerate AI

- [Overview](https://www.accelerateplugin.com/docs/ai): Connect AI agents to Accelerate through the Abilities API and marketer-ready workflows.
- [Quick Start](https://www.accelerateplugin.com/docs/ai/quickstart): Enable the Abilities API, connect an AI client, and make a first read-only request.
- [Toolkit](https://www.accelerateplugin.com/docs/ai/toolkit): Use the companion toolkit workflows for review, diagnosis, opportunities, tests, personalization, and campaigns.
- [The Autonomous Loop](https://www.accelerateplugin.com/docs/ai/the-loop): How an AI agent runs a full optimization loop — create, start, watch, and apply the winner — plus Design and Evolve.
- [Discovery](https://www.accelerateplugin.com/docs/ai/abilities/discovery): Read-only abilities for analytics, experiments, audiences, content lookup, and site context.
- [Execution](https://www.accelerateplugin.com/docs/ai/abilities/execution): Abilities that create, update, stop, or broadcast Accelerate objects.
- [Integration](https://www.accelerateplugin.com/docs/ai/abilities/integration): Power-user abilities for raw event queries, schema lookup, aggregation, and exports.

## Reference

- [REST API](https://www.accelerateplugin.com/docs/ai/rest-api): Use the Abilities API over REST when MCP is not the right integration surface.
- [Permissions](https://www.accelerateplugin.com/docs/ai/permissions): Understand read, write, and destructive permission levels for Accelerate AI abilities.
- [Error Handling](https://www.accelerateplugin.com/docs/ai/errors): Handle validation, permission, not-found, conflict, and upstream analytics errors.
- [Appendix](https://www.accelerateplugin.com/docs/ai/appendix): Reference notes for date presets, attribution terms, content identifiers, and migration from the old AI docs page.
- [Glossary](https://www.accelerateplugin.com/docs/glossary): Plain-language definitions of the analytics, A/B testing, privacy, and AI terms used across Accelerate.

## Privacy

- [Privacy Overview](https://www.accelerateplugin.com/docs/privacy/overview): Privacy-first analytics for WordPress — cookieless, anonymous by default, stored in the EU, and consent-aware.
- [GDPR and Privacy](https://www.accelerateplugin.com/docs/privacy/gdpr): Understand what Accelerate collects, how consent works, and how to require explicit opt-in.
- [ePrivacy & PECR](https://www.accelerateplugin.com/docs/privacy/eprivacy-pecr): Why cookieless still means consent-aware under the ePrivacy Directive and the UK's PECR, and how the WordPress consent standard covers it.
- [CCPA & CPRA](https://www.accelerateplugin.com/docs/privacy/ccpa): How Accelerate aligns with California privacy law — no sale of data, no personal information by default, and how to handle requests.
- [WP Consent API](https://www.accelerateplugin.com/docs/privacy/wp-consent-api): Connect Accelerate tracking to WP Consent API-compatible consent plugins.
- [Data Privacy](https://www.accelerateplugin.com/docs/privacy/data-privacy): Understand GDPR data roles, collected analytics data, EU storage, retention, and data subject handling.