Analytics

Accelerate analytics tracks the performance signals required by dashboards, A/B testing, personalization, Broadcast, synced patterns, and AI insights.

What analytics powers#

  • Content rankings and trends.
  • Experiment conversion measurement.
  • Audience and personalization performance.
  • Broadcast exposure and engagement.
  • AI questions about traffic, engagement, attribution, and next actions.

The analytics dashboard#

Analytics and Content Explorer share one layout, built around a single period selector and a row of headline metrics.

  • Period selector. Switch between Realtime, Today, Yesterday, and the last 7, 14, 30, or 90 days. The selector stays pinned to the top as you scroll.
  • Headline metrics. Visitors, page views, pages per visit, and bounce rate sit above the chart, each compared against the previous period. "Today" is compared against the same elapsed hours of yesterday, not the full day, so early-in-the-day figures read fairly.
  • Realtime. In Realtime, the chart, metrics, and lists refresh every 30 seconds.
  • Display mode. A fullscreen toggle hides the WordPress admin chrome for showing the dashboard on a wall display or office screen.

Campaign tracking#

Traffic tagged with UTM parameters is grouped into a Top Campaigns view, with breakdowns by source, medium, and campaign. Tag your links with standard utm_* parameters and Accelerate attributes each visit to the matching campaign.

Outbound click tracking#

Outbound click tracking records the external links visitors click, so you can see where they go after your content. It is opt-in: enable it from the Accelerate Settings page.

  • Only the destination host is recorded, not full URLs or any personal data.
  • Turning it off stops collection but keeps historical data, which reappears if you re-enable it.

Filtering breakdowns#

Click an entry in a breakdown, such as a country on the map or a browser, to filter the whole dashboard to it. Selecting another value replaces the current filter.

Reading early data#

Analytics needs enough real visits to be useful. Treat the first few days as a warm-up period, especially on new, low-traffic, staging, or development sites.