A/B Testing

Run A/B tests directly within the WordPress block editor. Use variants to compare headlines, CTAs, layouts, or blocks, then measure which version improves conversion and engagement.

Key features#

• Native integration with the WordPress block editor.
• Variant creation without leaving the editing workflow.
• Real-time performance tracking.
• Statistical reporting for deciding when a result is ready.
• Works on classic and block (full-site-editing) themes, including headline title tests.

Practical workflow#

1. Choose a measurable goal before creating the test.
2. Create variants that differ in one meaningful way.
3. Let the test run long enough to collect representative traffic.
4. Review the result, call a winner, and fold the learning into the next test.